Brunette The Label launches collaboration with Juicy Couture (PHOTOS)

Vancouver-based powerhouse Brunette The Label just presented their Fall/Winter 2019 collection at Vancouver Fashion Week, marking the designer’s first runway show in five years.

Featuring everything from vegan leather jackets and pants to sequin skirts, prints, and logo sweaters, the presentation showed the brand’s scope of fashion-forward styles.

In early 2014, Miriam Alden founded the brand with a passion to make the word “babe” a way of life and create a strong, inclusive community for women. If you’re unfamiliar with the brand, they’re renowned for their crewneck sweatshirts featuring ‘BRUNETTE’ and ‘BABE’ logos.

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Alessandro Viero/IMAXTREE.COM

Alessandro Viero/IMAXTREE.COM

In addition to showcasing their latest collection, Brunette The Label announced their first major collaboration with global lifestyle brand Juicy Couture.

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The limited-edition collection will be available in Canada and the US, featuring a capsule of the most popular Brunette styles; Blonde, Brunette, and Redhead, sweatshirts teamed with the classic Juicy Couture gothic font.

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As well as this, the collaboration features a velour jogger and zip-up set with a custom Brunette the Label x Juicy Couture design.

Pricing for the collection pieces ranges from $88 to $129 in US and Canadian currencies.

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“A collaboration with Juicy Couture is a dream come true for me, and I believe it is something that has been manifested since the day I bought my first pink velour tracksuit,” Miriam Alden said in a press release.

“As two female-founded companies, we’re excited to collaborate on a collection that is the perfect combination of signature Brunette while staying true to the core of Juicy Couture.”

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Alden noted that the pieces are meant to be wearable, comfortable, and fun, all while making the wearers feel strong and beautiful.

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Following on from the exclusive announcement at Vancouver Fashion Week, the Brunette the Label x Juicy Couture collection will be available to shop from November 4.

It will be available in stores across Canada, on, and worldwide at

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Vancouver Fashion Week Spring/Summer 2020

When: October 7 to 13
Where: David Lam Hall –  50 East Pender Street
Price: Starting at $30 — Tickets available via Vancouver Fashion Week

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