20 August, 2019 | by The Retail Bulletin
H&M has embarked on a collaboration with British brand Richard Allan.
The womenswear collection features iconic Richard Allan prints sourced from the designer’s vast archive that have been reimagined in new designs by the H&M in-house team.
Clothing includes dresses, blouses, skirts, shirts and trousers with a 1960s vibe. Items feature details such as high necklines, wide cuffs and soft pleats.
The brand was founded by Allan in 1962 and quickly became known for its innovative scarves in bold designs, abstract patterns and vibrant colours.
Allan’s daughter Cate Allan, who is now creative director of Richard Allan, said: “It is wonderful to know that my father’s prints will be worn by a whole new audience. Many of his colourful designs are as relevant today as when first conceived from the 1960s to the 1980s and H&M’s re-interpretation for the 21st century is an inspired creation. It will hopefully open the door to new generations in new places, showcasing the extraordinary talents of Richard Allan, whose prints became a by-word for colourful chic.”
The ranges will be available in selected H&M stores around the world and online from 22 August.
Maria Östblom, head of womenswear design at H&M, said: “Swinging London in 1960s is such an iconic era full of wonderful prints and an exuberant spirit that still feels very now. We’re absolutely elated to be collaborating with one of the most statement-making print designers from this time.”
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