H&M kicks start new sustainable project with Science Story collection

One of the pioneer minds to commit to driving greener fashion, H&M embarks on a new journey in sustainable fabrications and designs. “Innovation Stories is a platform that pushes our experimentation to the next level. The initiative encourages our work with scientists and developers, and puts a spotlight on our progressive ideas,” said H&M concept designer Ella Soccorsi in a statement.

With the initiative’s debut drop, the Science Story collection, H&M opens its horizons to new possibilities of sustainable fashion by introducing the bio-based yarn EVO by Fulgar® and alternative leather Desserto.

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