The heartbreaking reality is that pregnancy loss is more common than one might think. Up to 25 percent of pregnancies end in loss. But despite being common, many still struggle to understand how they can properly support someone going through it. To help address this gap, this National Pregnancy and Infant Loss Awareness Month femtech startup Bodily is launching a new pregnancy loss initiative.
The goal behind the initiative is to provide maternal health resources that better educate both the women suffering the loss and their support networks. As part of the launch, Bodily created a series of videos featuring celebrities and experts—including Brooklyn Decker, black maternal health advocate Chanel Porchia-Albert, founder of Carriage House Birth Domino Kirke-Badgley and others—sharing their own experiences.
The series even includes a “What Not to Say” video to help support networks gain a better understanding of how they can be there for their loved one. Some of the phrases mentioned as ones not to say include:
- “Everything happens for a reason.”
- “At least you know you can get pregnant.”
- “The silver lining is it happened really early, right?”
- “It wasn’t meant to be.”
- “Your time will come soon.”
- “Don’t worry, everything is going to be okay.”
Alongside the video series, Bodily has also launched two recovery care boxes: the Care For Miscarriage Box and the Care For Stillbirth Box. Both boxes include a guidebook and products to help emotional and physical recovery.
Bodily is encouraging all women who have suffered a loss to speak out about their maternal health journeys so others can know what to expect and find a sense of community and support through shared experiences. To learn more about the initiative, visit Bodily.com.