Jacket Required has announced a partnership with Klarna to support its commitment to menswear retail and the fashion industry. The menswear and streetwear trade show, to be held in London on January 22-23, 2020, has also revealed a line-up of new brands to the show offering visitors the opportunity to view their collections for the first time in the UK.
On-site show sponsor Klarna will create a branded installation at the entrance of the show, as well as providing the Klarna lounge, a break-out space for visitors to meet and network, the company said in a press release.
New brands expected at the show include Aigle, Bjanko Milano, Ucon Acrobatics, Dashel, Daisy King Club, Komodo, Revolution, Conscious Step, United Change Makers, Surf Perimeters , Oscarlino, Alexridolfi, Snowman New York, Saint James, Valentino De Santis, Serts London, Munich Footwear, Invicta, Parkland Bags, Mossimo Clothing, Randolph, Twenty Montreal, Sorren, Bjorn Borg, HEDON, and ON.
A selection of key returning brands include Didriksons, Fjallraven, Makiapop 84, Kangol, Bailey of Hollywood, Cheaney Shoes, Loake Shoemakers, Blundstone, Yogi , Osprey, Superga and Sebago.
“Since our launch in the UK in 2014, we have been working with some of the biggest names on the UK High Street. Our support of Jacket Required this year is a demonstration of our commitment to menswear retail and the Fashion Industry. We are very excited to be supporting the event and sharing our experience of removing friction from the buying experience for millions of shoppers,” Luke Griffiths, vice president and general manager at Klarna said.
“Visitors are going to see some dramatic and strategic changes to this season’s Jacket Required. We have re-evaluated what visitors want and created a show we hope will be well received by the industry. With an emphasis on sustainability, new and premium brands as well as streetwear, the tight edit will be focused. We are delighted to introduce Klarna as our headline sponsor to raise awareness of their services in retail. They have made a big impact since their launch and both retailers and shopper’s benefit from their simple payment solutions,” Adam Gough, event director at Jacket Required said.
Fibre2Fashion News Desk (GK)