London Fashion Week Will Go Back To Physical Runaways This Month

Fashion weeks all over the world were either cancelled or went digital when the coronavirus pandemic hit. For this season though, London Fashion Week will be taking a different turn as it resumes with physical runway shows this month. Back in June, fashion week was all digital and accessed by the global fashion community online but it seems that catwalks are making a comeback in London. 

The British Fashion Council said in a statement, “London Fashion Week is one of the few international events to still be going ahead in London, proving the industry’s resilience, creativity, and innovation in difficult time.” The fashion event will be restructured stay in line with social distancing regulations and keep people employed during trying times. 

London Fashion Week will be taking place this month between the 17th – 22nd September in the British capital, and collections will be displayed digitally, physically, or both. Milan and Paris fashion weeks may also follow suite in revamping their events but it looks like New York will stick to the virtual world. In a public statement, New York Governor Andrew Cuomo has stressed that “strict state public heath guidance” must be adhered to and that the fashion week will not be hosting any audiences.

In London, September’s fashion week is usually a presentation of womenswear, but this time, both menswear and womenswear will be presented, and the British Fashion Council has spoken about London Fashion Week SS2021 being “gender neutral” where womenswear, menswear and unisex collections will be shown.

At present, 80 designers are expected to show their latest collections including Temperley London, Burberry, Richard Quinn and RIXO – just to name a few. Luxury labels such as Burberry and Victoria Beckham will be showing both digitally and on the runway, whilst Roksanda, Simone Rocha amongst others will only be showing on physical runways.  

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