Louis Vuitton Debuts New Spring/Summer 2020 Campaign

Discover the French Maison’s latest Spring-Summer 2020 collection, designed by Men’s Creative Director Virgil Abloh.

Discover the French Maison’s latest Spring-Summer 2020 collection, designed by Men’s Creative Director Virgil Abloh.

For this year’s Spring/Summer season, Virgil Abloh has unveiled the first in a series of five men’s campaigns for the house of Vuitton. Created to portray Man’s footprint on this planet, the artistic director has managed to capture the spirit of a global community, being shot on five continents of the world. Continuing his exploration of the importance of diversity and uniting cultures together on a global level, Abloh continues to advance the codes of the house, remaining true to the travel-centric character of the legendary brand.

Set on the alluring beaches of Tangier and Chefchaouen in Morrocco and shot by photographer Viviane Sassen, the campaign uses the continent of Africa as the first destination in their globe-trotting crusade. With a picturesque location and models scouted locally in the region, the photographs tell a story about the journey of boyhood and the memories that encompass the man. With moments of summer highlighted through the picking of flowers, kites flying in the air, and the tranquil energy of the beaches, the campaign is truly a celebration of the male youth.

Discover the full Spring/Summer 2020 Men’s campaign below:

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