Twice a year, Hall 14.1 at IFEMA – Feria de Madrid (and different venues around the city) becomes a major catwalk on which the most sought-after creations by established and promising cutting edge fashion designers and visionaries from all over the world are paraded. The 2021 edition which was scheduled to be held in January but will finally be held from 8 to 11 April in a hybrid format, combining in-person fashion parades with performances, fashion films and an off programme.
The 73rd edition will take place under strict safety measures and with capacity limited to 24%, becoming the first international in-person fashion show in 2021. It will also have exclusive contents aimed at those interested in fashion and lifestyle through the MBFWMadrid official website throughout the fashion week.
A total of 22 creators will present their collections and there will be fashion shows by 14 established designers. The exclusive on-line presentation of collections in fashion films can be followed via streaming or watched whenever you like at other times.
On the first day, 8 April, collections will be presented in different formats in which Andrés Sardá and Maya Hansen will show their collections, combining the in-person format on the stage with the performance format, and the screening of fashion films. Furthermore, Pablo Erroz and Otrura will participate in this event for the first time with an in-person fashion show, supported by audiovisual elements, and Fernando Claro will present five models in a performance format.
On 9 April, there will be in-person fashion shows as a unique format, accompanied by audiovisual screenings. The five names showing their collections are Ágatha Ruiz de la Prada, Hannibal Laguna, Custo Barcelona, Maite by Lola Casademunt and Brain&Beast. Fashion shows can also be followed via streaming, through the official website.
The last day of MBFWMadrid will be devoted to established designers, whereby the fashion shows will be opened by Angel Schlesser and followed by the designer, Isabel Sanchís, Ulisés Mérida and Maison Mesa who will bring the programme of in-person shows to an end.
On the same day, the L’Oréal Paris Prize for the Best Collection by a designer and the L’Oréal Paris Prize for the Best Model will be awarded These prizes recognise the work behind each garment and each look as well as the talent of all the teams.
On Sunday 11 April, the EGO Programme will be held, focusing on design by young creators. There will be collections designed by leading names in Spanish fashion as part of the Allianz EGO programme, which is committed to ethical and sustainable fashion. You will be able to see dual shows by Guillermo Décimo and Corsicana, Rubearth and Reparto Studio, Sergio Villasante and Velásquez and Georgiela Studio and Montenegro.
As usual, the major showcase for Spanish fashion, MBFWMadrid, will have an interesting Off Programme throughout the event. Well known designers on the national scene will participate in a variety of formats at different venues around Madrid, such as Roberto Verino, García Madrid, Eduardo Navarrete, Ernesto Naranjo, Yvan Andreu, Pilar Dalbat, Dominnico, Zap&Buj, Odette Álvarez and María Lafuente. ESNE will participate with the Green Patio collection and the Madrid Fashion Design Centre (CSDMM).