Pregnancy and parenting club Bounty hit with £400,000 fine for illegal data sharing

Parenting and pregnancy club Bounty UK has been hit with a £400,000 fine for illegally sharing more than 14 million people’s personal information. The clunb offers support and advice to new parents who sign up through its mobile app or website, or are directly recruited on maternity wards. The Information Commissioner’s Office (ICO), which said the case was “unprecedented” in number of personal records affected, issued the fine, according to NottinghamshireLive , StokeonTrentLive’s sister outlet covering Nottingham and the surrounding area. An ICO investigation found that Bounty collected personal information for the purpose of membership registration through its website and mobile app, merchandise pack claim cards and directly from new mothers at hospital bedsides. But the company also operated as a data broking service until April 30, 2018, supplying data to third parties for the purpose of direct marketing. The personal information shared was not only of potentially vulnerable, new mothers or mothers-to-be but also of very young children, including the birth date and sex of a child. The company shared approximately 34.4 million records between June 2017 and April 2018 with agencies, including Acxiom, Equifax, Indicia and Sky. Bounty confirmed it shared personal data with a total of 39 companies. Steve Eckersley, ICO’s director of investigations, said: “The number of personal records and people affected in this case is unprecedented in the history of the ICO’s investigations into data broking industry and organisations linked to this. “Bounty were not open or transparent to the millions of people that their personal data… [Read full story]





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