US cosmetics brand Morphe enters Australia

U.S. cosmetics retailer Morphe is expanding internationally with its Asia-Pacific entry and first-ever e-commerce platform dedicated to Australia and New Zealand.

Morphe

In partnership with Quantium Solutions, a Singapore-based e-commerce provider, Morphe’s entire range of cosmetics and beauty products are now available to Australian customers via a new local site, designed to get products faster, and cheaper, to customers.

Since establishing in 2008, the Los Angeles-based Morphe has garnered a blogger-style reputation for inexpensive, trend-driven make-up. Offering some 300-plus products, best-sellers include the 39A Dare to Create Artistry Palette and The Jaclyn Hill Eyeshadow Palette, a hit collaboration with YouTube star Jaclyn Hill.

“Over the past four years we’ve seen tremendous growth in our fanbase in the greater Asia Pacific region, making it an easy decision to go into these markets next,” ​said Anthony Perdigao, Head of Global Supply Chain and Logistics at Morphe.

“Since day one, our goal has been to create high quality products at an affordable price, while creating an incredible experience for our customers. To achieve this goal, we need to exceed operationally, and Quantium Solutions, with an unmatched logistics solution in competitive and lucrative markets like Australia, New Zealand, and Asia gets us one step closer.”

As Morphe’s e-commerce logistics solutions provider, Quantium Solutions — owned by Singapore Post — will warehouse, process, distribute, and manage returns for the brand’s Australian-based online orders.

At present, Morphe sells through five sites, as well as in physical stores in U.S., and via wholesale channels including Ulta and Sephora Canada.

It opened a flagship store in British city Birmingham in September, the second UK store to open by the Los Angeles outfit, after bowing its first store in London.

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