Gabrielle Union and Dwyane Wade Launch Inclusive Baby Apparel Line through PROUDLY
Actress Gabrielle Union and former NBA star Dwyane Wade are expanding their brand, PROUDLY, into the realm of children’s fashion with the introduction of their inaugural baby clothing collection. This partnership with retail giant JCPenney aims to embody values of accessibility, inclusivity, and representation, providing families with stylish and functional baby apparel.
The PROUDLY collection features a selection of essential baby clothing items, including breathable onesies, footed sleepers, and cozy rompers. Each piece is crafted from hypoallergenic and baby-safe materials, ensuring comfort for infants with sensitive skin. The line stands out with its modern color palette and creative watercolor safari prints, blending aesthetic appeal with practicality. Additionally, thoughtful design elements such as easy snap buttons and soft finishes are incorporated to enhance usability for parents.
What particularly distinguishes this collection is its commitment to affordability; every item is priced under , making high-quality baby apparel accessible to a wider range of families. Union emphasized the importance of representation in their designs, stating, “It’s about representation, quality, and celebrating all families. We aim to provide parents options they can trust and feel good about, ensuring every child, regardless of their background, has access to something special.”
Union and Wade initially launched PROUDLY in 2022, focusing on baby care essentials specifically tailored to the needs of babies of color and created by individuals who share similar experiences. This initial phase garnered significant attention, fostering a sense of community and trust among consumers seeking products that resonate with their cultural backgrounds. The transition into baby apparel signifies an expansion of PROUDLY’s mission to offer practical yet stylish solutions for modern parenting.
Parents are invited to explore the collection at their local JCPenney stores or through the JCPenney website. This collaboration not only underscores the couple’s commitment to celebrating diverse families but also reinforces the necessity for brands to prioritize inclusivity in their offerings. As the PROUDLY brand continues to evolve, it remains focused on delivering products that reflect the richly varied experiences of families today while maintaining affordability and style.
By bridging the gap between fashion and functionality, Union and Wade’s PROUDLY brand is poised to become a significant player in the baby apparel market, serving as a resource for parents who desire both quality and values in the choices they make for their children.
