Australian conservationist Robert Irwin has teamed up with the beloved character Bluey to launch a special campaign for Queensland Tourism and Events. The .2 million international tourism campaign aims to showcase the beauty of Queensland and attract more visitors to the state.
In a promotional video for the campaign, Irwin invites viewers to experience living in Bluey’s world, highlighting the charm of Queensland. The video shows Irwin and Bluey playing a fun game of ‘keepy uppy’ with a red balloon, featuring iconic Queensland landmarks like the Great Barrier Reef and the Gold Coast.
The campaign slogan, “Come and play in the world of Bluey, QLD,” emphasizes the adventure and excitement that Queensland has to offer. This initiative is expected to draw over one million tourists to the state and will be promoted internationally in the US, Japan, the UK, and New Zealand.
Additionally, a groundbreaking Bluey’s World exhibition in Brisbane has been announced, allowing fans of the hit children’s show to explore life-size recreations of the show’s homes and meet their favorite characters. The exhibition, set to run until April 2025, is anticipated to boost the local economy significantly.
With plans for the immersive experience to become a permanent attraction based on its popularity, visitors can look forward to a unique journey with Bluey, Bingo, and their family in a one-of-a-kind experience that promises interactive games and surprises. The campaign aims to showcase the best of Queensland and provide an unforgettable experience for tourists and locals alike.
