Lindex launches new global concept ‘Underwear for Life’ – captures real life in a short film

Lindex is taking further steps in its efforts to create inclusive and relatable communication. With its new underwear concept ‘Underwear for life,’ the fashion company shows life with all its twists and turns, and now launches a short film focusing on women and their needs.

‘With our new underwear concept, we want to reflect real life, with all its ups and downs, which the receiver can relate to. Lindex has been there for women for 70 years, and our long heritage in underwear has given us unique knowledge about women’s bodies. Empowering and inspiring women is the foundation of

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