Newbie Launches “PreLoved”: A Sustainable Children’s Wear Initiative in the UK

Swedish children’s wear brand Newbie is thrilled to introduce its latest initiative, “PreLoved,” aimed at promoting sustainability through the collection and resale of pre-worn Newbie garments. This innovative program gives beloved Newbie pieces a new life with another family.

“For Newbie, sustainability is at the very heart. Our nostalgic styles are designed to outlast trends and span the seasons, made using materials that have less environmental impact than conventional choices, and with quality that stands the test of time,” says Heidi Pathiaki, Acting Manager at Newbie UK.

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