Swedish fashion company Lindex is strengthening its presence in the UK through a new partnership with leading UK online retailer Very, which is operated by The Very Group.
Launching with 150 lines across womenswear and kidswear, the partnership will make Lindex and its fashion offering accessible to even more customers across the UK.
‘The UK is an important market for Lindex with great potential, and we are very happy to take the next step in our growth journey together with Very. Our partnership gives us a great opportunity to introduce Lindex and our Scandinavian design to even more customers, while further strengthening our presence and brand in the UK,’ says Caroline Öhgren, Chief Commercial Officer at Lindex.
The partnership is part of Lindex’s continued international growth and focus on reaching new customers through strategic partnerships. Collaborations with external partners are an important part of Lindex’s global growth, providing access to new markets and customers while increasing brand awareness.
Victoria Nelson, trading director at The Very Group, adds:
‘We’re proud to offer our customers a great range of products at competitive prices, and we’re thrilled to be adding Lindex to our range. The brand’s Swedish heritage is present in its designs across everyday wardrobe essentials through to this season’s biggest trends and we’re confident Lindex is a brand our customers will love’.
Very is one of the UK’s leading online retailers, offering a wide range of brands across fashion, home, electrical and more. Part of The Very Group, Very serves over 4 million customers across the UK and Ireland every year.
About The Very Group
With annual revenue of over £2bn, The Very Group is a unique digital business that combines online retail and flexible payments. Its digital retail brands, Very and Littlewoods, help to bring 2,000 desirable labels within easy reach of more customers.
Across electrical, home, fashion and more, The Very Group sells everything its 4.2 million customers could need, except food. Flexible payment options, which are provided responsibly via the Very Pay platform and regulated by the Financial Conduct Authority, help customers manage their household budgets.
The Very Group has over a hundred years of history behind it, but at its heart there is a passion for change – to constantly improve what it does, to innovate with data and technology at its core and to be the best possible place to work.
For more information, please contact:
Kristina Hermansson
Head of Communications
Phone: +46 (0)31 739 50 70
E-mail: press@lindex.com
Lindex is one of Europe’s leading fashion companies, with approximately 430 stores in 17 markets and sales online worldwide through third-party partnerships. Lindex offers inspiring and affordable fashion and the assortment includes several different concepts within lingerie, kidswear, womenswear and cosmetics. Lindex is growing, both in own channels and together with global fashion platforms. Lindex’s higher purpose is to drive meaningful change for women, and Lindex’s sustainability promise is to make a difference for future generations by empowering women, respecting the planet and ensuring human rights. Lindex is a fully owned subsidiary of Lindex Group plc. Further information is available at www.lindex.com.
