That something as natural as menstruation is still an obstacle in everyday life for so many girls and women is something Lindex wants to change. In connection with Menstrual Hygiene Day on May 28, the fashion company highlights the important issue of menstruation. To break the taboo surrounding menstruation and increase awareness and the right to menstrual health, Lindex actively works on the issues in various ways.
‘Highlighting Menstrual Hygiene Day is important to us at Lindex since the woman and her needs are always in focus for us. Despite the fact that menstruation is a natural part of life for half of the world’s population, it is still surrounded by stigma and taboo – from hiding menstrual products in school to menstruation being considered something shameful in some parts of the world. Increasing knowledge about menstruation is an important key to combating stigma and promoting menstrual health. Women’s well-being and needs are the foundation of our femtech brand, Female Engineering, where we through R&D create innovative products that facilitate for girls and women in their everyday lives’, says Susanne Ehnbåge, CEO at Lindex.
Lindex’s business development within femtech is an initiative where the fashion company develops innovative products that improve women’s well-being through the different stages of life. Products such as reusable period panties, swimwear with built-in menstrual protection, absorbent maternity underwear, and an innovative product line of menopause clothing aiming to alleviate symptoms such as hot flushes and night sweats for women going through menopause, are examples of innovations.
The fashion company also works extensively on menstrual issues through various projects and collaborations. Lindex’s strategic partnership with WaterAid is one example that focuses on investing in clean water and toilets, increasing knowledge about menstruation, and breaking taboos, which is a prerequisite for women to be able to participate in school and work even when they have their period.
To further contribute to a systemic shift to promote women’s health with a focus on menstruation and to increase knowledge about menstruation and the female body, Lindex has also initiated a collaboration with Next Period, which strives to highlight the importance of menstruation as a central part of women’s health, both nationally and globally.
‘In order to achieve a change, collaboration and increased awareness of menstruation are required. By working for and highlighting this important issue, we want to make a difference, in line with our higher purpose to empower and inspire women everywhere‘, says Susanne Ehnbåge, CEO at Lindex.
For more information, please contact:
Kristina Hermansson
Senior PR & Communications Manager
Phone: +46 (0)31 739 50 70
E-mail: press@lindex.com
Lindex is one of Europe’s leading fashion companies, with approximately 440 stores in 18 markets and sales online worldwide through third-party partnerships. Lindex offers inspiring and affordable fashion and the assortment includes several different concepts within womenswear, kidswear, lingerie and cosmetics. Lindex is growing, both in own channels and together with global fashion platforms. Lindex’s higher purpose is to inspire and empower women everywhere, and Lindex’s sustainability promise is to make a difference for future generations by empowering women, respecting the planet and ensuring human rights. Lindex is a fully owned subsidiary of Lindex Group plc. Further information is available at www.lindex.com.
