With Lindex’s new underwear campaign, the fashion company continues to put women’s own stories and bodies in the spotlight. The campaign is rooted in Lindex’s higher purpose: to drive meaningful change for women, so that every woman can enjoy life in harmony with her body.
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6 out of 10 Nordic women feel negatively affected by prevailing beauty ideals, and among young women, the figure is 8 out of 10, according to a Nordic report by Norstat on behalf of Lindex. Even though the female body is a frequent motif in media, it is rarely represented in a way that reflects how women
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