Celebrate the Midsommar Solstice with 250,000 Free Cinnamon Socials at Ole & Steen!

Danish bakers Ole & Steen are embracing the spirit of the Midsommar festival by giving away a whopping 250,000 of their signature Cinnamon Social pastries. The Midsommar festival, a Scandinavian tradition, marks the longest day of the year and the summer solstice on June 23 and June 24.

During this festive time, various gatherings and parties are held in public spaces, remote areas, and forests. Participants engage in traditional activities such as dancing around the maypole, playing games, and enjoying bonfires that burn well into the early hours of the morning.

Ole & Steen is spreading some hygge (Danish for comfort and enjoyment) in the UK by generously offering 250,000 slices of their irresistible Cinnamon Social pastries throughout the month of June. This authentic Danish pastry features layers of dough filled with delicious flavors and topped with just the right amount of icing. There’s even a vegan option available for those with dietary preferences.

Known as the ‘Home of the Social,’ Ole & Steen’s Cinnamon Social has become a fan favorite. Perfect for sharing with loved ones in either a 12 or 6 slice bake, or enjoyed individually, this pastry is a treat at any time of day.

To claim a free slice of the Cinnamon Social, which typically costs £4.25, new customers can simply download the Ole & Steen app from the app store and register. Upon registration, they will receive 450 points in their app, enough to redeem a free slice of the pastry. Current app users will also receive a complimentary slice as a token of appreciation.

A spokesperson for Ole & Steen expressed excitement about sharing the joy and traditions of Midsommar with customers through this special promotion.

In addition to the free Cinnamon Social offer, Ole & Steen recently launched a new menu featuring quality ingredients and premium offerings such as toasties, rye sandwiches, drinks, and breakfast buns. Guests can also look forward to a new Midsommar cake range launching later in June, featuring floral and fruity flavors perfect for the summer season.

Don’t miss out on this delicious opportunity to enjoy a taste of Denmark at Ole & Steen stores across the UK!

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