Opening in Seoul in January 2027, the hub will help beauty brands turn Korean skincare, ingredient, and longevity insights into color cosmetics faster. Schwan Cosmetics will also participate in Cosmopack Asia in Hong Kong, November 10-12.
HEROLDSBERG, Germany / SEOUL, South Korea (November 5, 2026) – Schwan Cosmetics, a leading global manufacturer of white-label color cosmetics and supplier to many of the world’s most recognized beauty brands, will open its North Asia Innovation Hub in Seoul, South Korea, in January 2027. The new R&D site will connect Korea’s advances in skincare, active ingredients, and longevity with Schwan Cosmetics’ formulation expertise and global production network, giving brands faster access to color cosmetics with skincare benefits.
Consumers increasingly expect makeup to work like skincare, and Korea is where many of these hybrid concepts emerge first. For international brands, the challenge is no longer just spotting these developments, but turning them into successful products.
“The hub strengthens our role as an innovation partner and gives our customers more innovation power and faster speed-to-market, for concepts with genuine global potential,” says Dr. Alexander Doll, Head of R&D at Schwan Cosmetics.
Working closely with Schwan Cosmetics’ international teams, the hub will identify relevant skincare, ingredient, and beauty technology developments early, through regional market insights and collaboration with local customers, suppliers, and innovation partners.
“Our team in Seoul will work directly with local partners to bring relevant developments into our global network faster,” says Leroy Lee, Regional President Asia at Schwan Cosmetics. “This strengthens our innovation pipeline and creates new business opportunities for our customers around the world.”
Visitors to Cosmopack Asia can meet the Schwan Cosmetics team in Hall 3, Booth 3-D10, from November 10-12, 2026, to discuss the North Asia Innovation Hub, the Korean skincare and longevity trends shaping color cosmetics, and how brands can bring hybrid makeup concepts to market faster.
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For additional information:
Corinna Zeidler, Director Brand Management
Schwan Cosmetics
Tel.: +49 911 567 2060
corinna.zeidler@schwancosmetics.com
About Schwan Cosmetics
Schwan Cosmetics is a global market leader in the development and production of cosmetic pencils. More than 3,000 employees at nine production facilities worldwide contribute to the company’s economic success. The global employer has its headquarters in Heroldsberg near Nuremberg, Germany, and is represented in eight countries. Schwan Cosmetics is a wholly owned subsidiary of the internationally active, family-run company Schwan-STABILO. www.schwan-stabilo.com.