Laughlin Constable, a Midwest agency, has recently entered into a new creative partnership agreement with Milwaukee World Festival Inc. This collaboration is geared towards promoting the 2024 June and July music festival, Summerfest. This development comes after Laughlin Constable successfully led Summerfest’s campaign strategy and creative concepting for the 2022 and 2023 festivals, following a competitive review.

President & CEO of Milwaukee World Festival, Inc., Sarah Pancheri, expressed her excitement about the partnership, praising Laughlin Constable as an outstanding partner over the past two years. She anticipates the unveiling of the 2024 campaign in the coming weeks and is confident in the agency’s ability to amplify the Summerfest brand.

CEO of Laughlin Constable, Anthony Romano, also shared his enthusiasm for the ongoing collaboration with Summerfest. He emphasized the agency’s pride in being able to work with such an iconic organization and highlighted the thrill of combining personal passion for music with the opportunity to produce great creative work.

While the terms of the contract were not disclosed, both parties are looking forward to the continued success of their partnership and the impact it will have on promoting one of the Midwest’s most beloved music festivals. Stay tuned for more updates on the upcoming Summerfest 2024 campaign.

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