Lands’ End, the iconic American lifestyle brand, has introduced an innovative new technology called WaveShaper™ that is set to revolutionize the swimwear industry. The patent-pending WaveShaper™ technology is designed to sculpt the body into an hourglass effect by providing varying levels of targeted zoned compression in the fabric of their new line called Sculpting Suits.

Kym Maas, Senior Vice President of Product and Merchandising at Lands’ End, expressed the brand’s commitment to empowering their customers to look and feel their best with this groundbreaking technology. The WaveShaper™ technology aims to redefine the swimwear experience by delivering a beautifully flattering effect that combines control, function, and style.

Available in sizes 4 to 18 regular, the Sculpting Suits featuring WaveShaper™ technology include a one-piece swimsuit and high-waisted swim bottoms. Future styles with this innovative technology are set to be released in upcoming seasons in both swimwear and apparel categories.

Lands’ End remains dedicated to offering swim solutions for all body types, ranging from supportive styles to those offering SPF protection. Customers can now shop the latest swim solutions and Sculpting Suit styles on the Lands’ End website.

About Lands’ End, Inc:
Lands’ End (NASDAQ: LE) is a digital retailer known for its casual clothing, swimwear, accessories, and more. With a passion for quality and legendary service, the brand seeks to deliver timeless style for women, men, kids, and the home. In addition to their online platform, Lands’ End products are available through Company Operated stores and third-party distribution channels, catering to individuals, businesses, and schools.

For media inquiries, please contact Lauren Kasten, Manager of Public Relations, at

Photo: [Link to Lands’ End image]

By introducing this innovative technology, Lands’ End is once again setting the standard for swimwear excellence and style in the industry.

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