Lindex launches Pink Umbrella in design collaboration with Jonas Frank

As part of this year’s Pink Ribbon campaign, Lindex is launching Pink Umbrella, a designer umbrella created together with Jonas Frank. All profits from sales will be donated to cancer research.
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Pink Umbrella is a design collaboration between Lindex and Swedish designer Jonas Frank. The breast-shaped umbrella is inspired by his wife Sara’s breast cancer journey and has been created as a symbol of hope while also raising awareness of the importance of regularly checking your breasts.

‘At Lindex, we want to drive meaningful change for women and use our voice and our business to

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Have You Heard of Sauna Fashion? A Steaming Hot Clothing Collection Made of Finnish Forests is Challenging the Textile Industry

Concrete solutions don’t usually grow on trees. But when they do, they grow in Finnish forests. Kuura Saunawear collection demonstrates that fashion doesn’t have to be unecological, showing that change for the better is possible
Sauna has been one of the biggest wellness trends of the year, and the Finnish steam room has become familiar around the world. Finns usually bathe naked, but what do you wear on the way from the sauna to an icy lake? And what about when you’re cooling off afterwards? This uniquely Finnish problem was solved by a Finnish forest industry company Metsä Group – while

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Have You Heard of Sauna Fashion? A Steaming Hot Clothing Collection Made of Finnish Forests is Challenging the Textile Industry

Concrete solutions don’t usually grow on trees. But when they do, they grow in Finnish forests. Kuura Saunawear collection demonstrates that fashion doesn’t have to be unecological, showing that change for the better is possible
Sauna has been one of the biggest wellness trends of the year, and the Finnish steam room has become familiar around the world. Finns usually bathe naked, but what do you wear on the way from the sauna to an icy lake? And what about when you’re cooling off afterwards? This uniquely Finnish problem was solved by a Finnish forest industry company Metsä Group – while

Continue reading