H & M Hennes & Mauritz AB’s Annual and Sustainability Report for the financial year 2025 shows how the group continued to build a stronger foundation for long-term growth, with improved profitability, strengthened brands and customer offering, and continued progress on its climate agenda. The report was published today on hmgroup.com, and a printed version will be sent by post to shareholders upon request.
“We are strengthening our offering and showing that growth, profitability and reduced emissions can go hand in hand. In 2025, we continued to take important steps towards all our long-term
H & M Hennes & Mauritz AB Three-month report 2026
First quarter (1 December 2025 — 28 February 2026)
· Net sales amounted to SEK 49,607 m (55,333). Sales in local currencies decreased by 1 percent, with around 4 percent fewer stores at the end of the quarter compared with the same point in time last year. Net sales in SEK were negatively affected by a currency translation effect of just over 9 percentage points due to the strengthened Swedish krona.
· Gross profit amounted to SEK 25,138 m (27,169), which corresponds to a gross margin of 50.7 percent (49.1). The costs of markdowns decreased somewhat compared with the previous year.
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