H & M Hennes & Mauritz AB Full-year report 2025

Fourth quarter (1 September 2025 — 30 November 2025)

· Sales in local currencies increased by 2 percent in the fourth quarter, with 4 percent fewer stores at the end of the quarter compared with the same point in time last year. Converted into SEK, net sales amounted to SEK 59,221 m (62,193). Net sales in SEK were negatively affected by a currency translation effect of around 7 percentage points due to the strengthened Swedish krona.
· Gross profit amounted to SEK 33,084 m (33,942), which corresponds to a gross margin of 55.9 percent (54.6).
· Selling and administrative expenses

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