H & M Hennes & Mauritz AB publishes its annual and sustainability report 2024

A clear direction focusing on the company’s core business, investments in strategic initiatives and progress in the group’s ambitious sustainability agenda dominate H & M Hennes & Mauritz AB’s annual and sustainability report for the financial year 2024, which was published today and is available on hmgroup.com. A printed version will be sent by post to shareholders that have requested it.
“I am proud of the steps we have taken to demonstrate that exceptional design and sustainable solutions go hand in hand with our purpose to liberate fashion for the many. Sustainability is a key priority

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H & M Hennes & Mauritz AB Full-year report 2024

FOURTH QUARTER (1 SEPTEMBER 2024 – 30 NOVEMBER 2024)

· The H&M group’s net sales in the fourth quarter amounted to SEK 62,193 m (62,650). In local currencies net sales increased by 3 percent.
· Gross profit increased to SEK 33,942 m (33,657). This corresponds to a gross margin of 54.6 percent (53.7).
· Selling and administrative expenses amounted to SEK 29,303 m (29,314). In local currencies these expenses increased by 2 percent.
· Operating profit increased to SEK 4,624 m (4,332), corresponding to an operating margin of 7.4 percent (6.9). Operating profit was charged with

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