Newbie, a beloved brand under the Kappahl Group, proudly announces the opening of its seventh store in the United Kingdom. Located in Guildford, within the greater London area, this new store marks a significant milestone in Newbie’s ongoing expansion and solidifies its growing presence in the British market. The store opens its doors on November 21st.
Throughout the autumn, Newbie has successfully launched multiple new stores across and around London. This latest Guildford location is the third store opening this season and reflects the brand’s commitment to meeting the increasing demand from British customers.
“We are incredibly proud to open another store in the London area,” said Thomas Kusoffsky, Vice President of Newbie. “This is a testament to our strong growth and the high interest in Newbie as a brand in the UK market.”
The reception to Newbie’s recent openings has exceeded expectations, further encouraging the brand’s expansion efforts.
“Our customers have warmly welcomed our new stores,” said Heidi Pathiaki, Store Manager for Newbie UK. “It’s wonderful to see their positive reactions as they step into our beautiful stores and explore our collection.”
Newbie’s expansion in the UK is part of a long-term strategy to strengthen its presence in international markets and meet the growing demand for its products. The brand plans to continue its growth trajectory, with additional store openings and local e-commerce initiatives across the European market on the horizon.
For further information, please contact:
Mia Rönquist
Social Media & Influencer Specialist
+ 46 (0) 733-72 16 60
mia.ronquist@kappahl.com
About Newbie
Newbie’s story began in 2010, when designers at the Nordic fashion retail chain Kappahl created a collection of affordable babywear, founded on the keywords timeless and sustainable, that can be handed down from one generation to the next. Newbie came into being at just the right time and quickly went viral. There and then, many “Newbie Lovers” took the brand to their hearts. Their engagement has influenced both the design and the range, creating an extensive second-hand market for the collection that aligns perfectly with Newbie’s focus on sustainability. The first Newbie Store opened in Stockholm in 2014. Newbie has expanded since then, with several independent stores in Sweden, Norway, Finland, Poland and the UK, and is also sold in all Kappahl’s stores. It has an online presence in most European countries as well as some countries in Asia. Newbie is a brand within the Swedish fashion chain Kappahl Group. More information is available at newbiestore.com
