Newbie expands in the UK market

The Kappahl Group’s brand, Newbie, continues its growth journey with the opening of three new stores in the London area this autumn. This expansion is part of Newbie’s strategy to establish more standalone stores in the European market.
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Newbie first launched in the UK in 2017 and currently operates four stores. Starting this autumn, that number will increase to seven with the addition of three new locations across the London area. The new stores will open in Canary Wharf, Brent Cross in London, and Guildford, just outside of London.

“We see great potential in the UK

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Romantic Circus World Unveiled in Newbie’s Limited Edition “Vintage Circus” Collection

This September, Kappahl Group’s brand Newbie will launch a limited edition collection that evokes the charm of ballerinas, sweet clowns, and an enchanting circus. The collection, named “Vintage Circus,” is a tribute to a romantic and magical world, where every garment is designed to spark curiosity and imagination. The collection will be available exclusively online, starting from September 17th.
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Maja Olsbo, Design Lead at Newbie, shares her thoughts on the inspiration and choice of materials for the collection:

“We wanted to create a collection that captures the nostalgic

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Romantic Circus World Unveiled in Newbie’s Limited Edition “Vintage Circus” Collection

This September, Kappahl Group’s brand Newbie will launch a limited edition collection that evokes the charm of ballerinas, sweet clowns, and an enchanting circus. The collection, named “Vintage Circus,” is a tribute to a romantic and magical world, where every garment is designed to spark curiosity and imagination. The collection will be available exclusively online, starting from September 17th.
[image]

Maja Olsbo, Design Lead at Newbie, shares her thoughts on the inspiration and choice of materials for the collection:

“We wanted to create a collection that captures the nostalgic

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Newbie Launches “PreLoved”: A Sustainable Children’s Wear Initiative in the UK

Swedish children’s wear brand Newbie is thrilled to introduce its latest initiative, “PreLoved,” aimed at promoting sustainability through the collection and resale of pre-worn Newbie garments. This innovative program gives beloved Newbie pieces a new life with another family.
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“For Newbie, sustainability is at the very heart. Our nostalgic styles are designed to outlast trends and span the seasons, made using materials that have less environmental impact than conventional choices, and with quality that stands the test of time,” says Heidi Pathiaki, Acting Manager at Newbie UK.

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