Singer Ronnie Watts is set to take center stage in Pacsun’s upcoming Festival Campaign, gearing up for the music festival season. The popular teen apparel and accessories retailer is all set to launch its 2024 Festival Campaign, complete with a dedicated e-commerce storefront and a lineup of musical artists from the Pacsun Collective.

The Pacsun Collective is a community of Gen Z content creators, photographers, videographers, stylists, designers, musicians, and digital artists who are actively involved in the brand’s creative endeavors, shaping promotions and merchandise. As the festival season nears, Pacsun is all geared up to cater to the needs and desires of attendees at spring and summer music festivals.

The Festival Shop curated by Pacsun features a range of women’s and men’s clothing, swimwear, shoes, and accessories, just in time for the festival season. From swimwear and denim to band tees and dresses, Pacsun’s assortment includes trendy products meant to appeal to festival-goers. The focus is on lightweight layers, spring pastels, retro silhouettes, and curated western capsules tailored for events like StageCoach and country concerts.

In a unique collaboration, Pacsun has teamed up with select musical artists across different genres to kick off the Festival Campaign with a music video featuring Ronnie Watts’ original song “Fast, Fast, Fast.” The brand will continue to release music videos and content featuring other Pacsun Collective artists like Acova, Michael J. Woodward, and Abrieel, with performances scheduled at Pacsun’s flagship stores in Los Angeles and New York City.

Pacsun’s VP of women’s merchandising and design, Addie Rintel, expressed excitement about welcoming new talent to the Pacsun Collective and emphasized the brand’s focus on celebrating fashion and music as powerful forms of self-expression.

Building on its previous youth- and social media-centric efforts, Pacsun’s 2024 campaign continues to engage consumers through creative initiatives, including utilizing content captured on iPhone and offering a dedicated Instagram filter. The brand also released layered clothing in its virtual shopping environment on the Roblox platform to cater to customers in both the physical and digital realms.

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