South By Southwest (SXSW) festival and conference, known for its almost 40-year legacy in Austin, Texas, will be launching a European edition in East London next summer. The event is set to take place over a week in June 2025, spanning across various venues, galleries, and clubs in the trendy area of Shoreditch.

While specific dates are yet to be confirmed, SXSW London promises to continue the tradition established in Austin, offering a platform for the world’s greatest minds, musicians, and motivators to share their passion and vision for the future. Managing director of SXSW London, Randel Bryan, emphasized the event’s significance in fostering meaningful connections, unexpected experiences, and ideas that can shape the world. Additionally, SXSW London aims to support the next generation of creative talent by providing opportunities for learning, employment, and community uplift.

This expansion follows SXSW’s first international extension with SXSW Sydney in 2023, with the second edition of the Australian event scheduled for later this year. The announcement of SXSW London in June 2025 has already generated excitement among creatives and tech enthusiasts, with exclusive ticket releases and updates available through the event’s official website.

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