Romantic Circus World Unveiled in Newbie’s Limited Edition “Vintage Circus” Collection

This September, Kappahl Group’s brand Newbie will launch a limited edition collection that evokes the charm of ballerinas, sweet clowns, and an enchanting circus. The collection, named “Vintage Circus,” is a tribute to a romantic and magical world, where every garment is designed to spark curiosity and imagination. The collection will be available exclusively online, starting from September 17th.
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Maja Olsbo, Design Lead at Newbie, shares her thoughts on the inspiration and choice of materials for the collection:

“We wanted to create a collection that captures the nostalgic

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Lindex launches innovative functional outerwear for kids

Lindex takes further steps in its commitment to letting kids be kids by launching its new concept Kids Performance Wear and enters the premium segment with innovative functional outerwear. The innovative garments, which are constructed with groundbreaking kinetic design, have a special focus on play, movement and longevity.
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‘Creating clothes that are made for play is a given and letting kids be kids is something we have top of mind throughout the design process. By using kinetic design in the construction of our new collection we have been able to design for movement in a totally

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Romantic Circus World Unveiled in Newbie’s Limited Edition “Vintage Circus” Collection

This September, Kappahl Group’s brand Newbie will launch a limited edition collection that evokes the charm of ballerinas, sweet clowns, and an enchanting circus. The collection, named “Vintage Circus,” is a tribute to a romantic and magical world, where every garment is designed to spark curiosity and imagination. The collection will be available exclusively online, starting from September 17th.
[image]

Maja Olsbo, Design Lead at Newbie, shares her thoughts on the inspiration and choice of materials for the collection:

“We wanted to create a collection that captures the nostalgic

Continue reading

Newbie Launches “PreLoved”: A Sustainable Children’s Wear Initiative in the UK

Swedish children’s wear brand Newbie is thrilled to introduce its latest initiative, “PreLoved,” aimed at promoting sustainability through the collection and resale of pre-worn Newbie garments. This innovative program gives beloved Newbie pieces a new life with another family.
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“For Newbie, sustainability is at the very heart. Our nostalgic styles are designed to outlast trends and span the seasons, made using materials that have less environmental impact than conventional choices, and with quality that stands the test of time,” says Heidi Pathiaki, Acting Manager at Newbie UK.

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Lindex works to combat the stigma surrounding menstruation

That something as natural as menstruation is still an obstacle in everyday life for so many girls and women is something Lindex wants to change. In connection with Menstrual Hygiene Day on May 28, the fashion company highlights the important issue of menstruation. To break the taboo surrounding menstruation and increase awareness and the right to menstrual health, Lindex actively works on the issues in various ways.
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‘Highlighting Menstrual Hygiene Day is important to us at Lindex since the woman and her needs are always in focus for us. Despite the fact that menstruation is a

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