‘Heavy Makeup’ Helps Break Stereotypes with Metal Makeup Tutorials

Finnish people are metalheads. Now this passion has taken a new form as this spring’s makeup tutorials are served as metal music with K-Citymarket’s Heavy Makeup songs. Featuring four fierce female vocalists, the Heavy Makeup campaign wants to combat stereotypical portrayals in makeup marketing.
For decades, advertising has promoted stereotypical portrayals of women. Even in Finland, a country that tops global rankings in gender equality. Because of this, K-Citymarket, the biggest supermarket chain in Finland, launched Heavy Makeup, a new type of beauty portfolio centered around women’s

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Child Care Center in Northampton County Commemorates 125th Anniversary

Celebrate 125 Years of Quality Child Care at Sayre Child Center in Bethlehem, PA. With a rich history spanning over a century, Sayre Child Center continues to provide exceptional early childhood education and nurturing care for children in Northampton County. Join us in recognizing this significant milestone and learn more about our commitment to fostering a safe and enriching environment for young learners.

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