Newbie Launches “PreLoved”: A Sustainable Children’s Wear Initiative in the UK

Swedish children’s wear brand Newbie is thrilled to introduce its latest initiative, “PreLoved,” aimed at promoting sustainability through the collection and resale of pre-worn Newbie garments. This innovative program gives beloved Newbie pieces a new life with another family.
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“For Newbie, sustainability is at the very heart. Our nostalgic styles are designed to outlast trends and span the seasons, made using materials that have less environmental impact than conventional choices, and with quality that stands the test of time,” says Heidi Pathiaki, Acting Manager at Newbie UK.

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Leftover fabrics become a new Newbie collection

With sustainability at the very heart of the brand’s inception, the creation of collections from remnant fabrics from production is a natural part of Newbie’s customer offering. Now it’s time again, during April the next collection will be released called “Rescued fabrics. To be loved again”.
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“One of Newbie’s starting points is to always think long-term and timeless and create garments in certified materials that can be inherited, we want to inspire and encourage for the clothes to be used for a long time. But also to make use of all the material. That’s why we started creating

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