Continued sales growth for Lindex with strengthened digital share

Today, Lindex presents its interim report for the first quarter of 2024 and reports continued sales growth in both physical stores and digital channels.
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Lindex’s sales during the first quarter increased by 2.7 per cent in local currencies and by 4.0 per cent in SEK. The fashion company continued its growth in physical stores with an increase of 1.8 per cent compared to the same period previous year. The digital sales increased by 8.9 per cent during the quarter, accounting for 22.9 per cent of Lindex’s total sales (21.6 per cent 2023).

‘We continue our good sales growth in the

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Lindex launches new global concept ‘Underwear for Life’ – captures real life in a short film

Lindex is taking further steps in its efforts to create inclusive and relatable communication. With its new underwear concept ‘Underwear for life,’ the fashion company shows life with all its twists and turns, and now launches a short film focusing on women and their needs.
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‘With our new underwear concept, we want to reflect real life, with all its ups and downs, which the receiver can relate to. Lindex has been there for women for 70 years, and our long heritage in underwear has given us unique knowledge about women’s bodies. Empowering and inspiring women is the foundation of

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Leftover fabrics become a new Newbie collection

With sustainability at the very heart of the brand’s inception, the creation of collections from remnant fabrics from production is a natural part of Newbie’s customer offering. Now it’s time again, during April the next collection will be released called “Rescued fabrics. To be loved again”.
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“One of Newbie’s starting points is to always think long-term and timeless and create garments in certified materials that can be inherited, we want to inspire and encourage for the clothes to be used for a long time. But also to make use of all the material. That’s why we started creating

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